Privacy Policy

We collect data to enhance your experience when using our site. 

SIRA is dedicated to preserving your trust by protecting your Personal Information. This Privacy Policy describes how SIRA collects, uses, processes your Personal Information in relation to your use of our services, websites, apps and/or other services. 

Privacy Policy – last amended 30/03/2022

  1. Introduction 

This policy (“Privacy Policy”) designates the way in which SIRA (“Sira”, “Company”, “we”, us”) collects, uses, maintains, and discloses information we collect from you that you voluntarily provide to us when visiting our website (our “Site”), accessing or using our application (“App”), purchasing a SIRA membership (“Membership”), merchandise (“Products”), and/or event tickets (“Tickets”) – all of which will be collectively referred to as (“Services”). 

We kindly request that you read this Privacy Policy vigilantly to understand and appreciate how your information is being treated. Please note the information collected by SIRA shall be limited to the scope stated in this Privacy Policy. Where you are using the Services on behalf of another individual or company, please ask for their consent to provide their information in accordance with this Privacy Policy. If, for any reason, you do not agree with this Privacy Policy, we recommend you opt out of using our Services. 

Please bear in mind that this Privacy Policy may change from time to time and any changes will be posted on this page. The changes will take effect as soon as they are posted and will instantly apply to all Services, unless stated otherwise. Where any material changes are posted, we will notify you through a pop-up notice or through other reasonable means. Your continuous use of the Services on and/or after the changes are posted imply your acceptance to the new policy. 

  1. Information collection

We collect personally identifiable information (“Personal Information”) and non-identifiable information (“Non-Personal Information”) and may use third party services for such information collection. 

Such information is collected for SIRA to learn more about its customers, therefore we may use your information as part of our research to give you the best customer experience that is catered to your specific needs when using our Services. By providing your information, you agree we may send you inquiries, promotional e-mails and/or messages. Your information will also be helpful to personalise your experience when using our Services, which may be done by targeted advertising.

SIRA and third-party service providers acting on our behalf, may integrate the use of technology such as "web beacons”, “pixel tags”, and/or “cookies” that allow us to automatically track actions that are relevant to our Services. 

Other third parties may also use cookies or other technology that will allow them to automatically collect information about you and your actions. We do not control these third parties’ tracking technologies or how they may be used. We advise you to read their privacy policies and contact them if needed. 


We encourage you to actively engage on our Site and App by posting information, comments, and content as we are constantly wanting to make sure you benefit from the SIRA community. Please note that the Site and App are public and therefore the content and information you post is visible to the public. Please ensure that you have attained any and all required consents to make such content and information public. When removing information that you have made public via our Services, copies may still remain visible on our archived pages or for other users if they have saved or copied your information. We are not responsible for the actions of other users and third parties. 

When you voluntarily provide your Personal Information and Non-Personal Information to us by phone, email, live chat, social media, using any of our Services through our Site or App or by any other means, we may save your information and the relevant correspondences. To build our SIRA community, we may send you emails where we will be notified whether you open the emails as this will help us determine the type of emails you may want to receive. 

When providing your Personal Information and Non-Personal Information upon a transaction, you acknowledge that you do so to the full extent permitted by the law in your jurisdiction and you acknowledge that you do so at your own risk. Other information may be requested by our third-party payment provider. We store a restrictive amount of your payment information in a fashion that is commonly acceptable by credit card issuers and banks. 

When providing your Personal Information and Non-Personal Information while setting up an account, we encourage you to constantly update your information to maintain the accuracy. 

  1. Information Protection 

We carefully and thoroughly protect your information and we use our reasonable best endeavours to keep all your information safe. SIRA is confident in its effort to keep your information safe from any misuse and we constantly ensure our compliance with applicable data protection laws. With that said, please be aware there is arguably no website or internet based service that is 100% secure, so you acknowledge we are not responsible for unlawful or unintended use of your information that is beyond our control. The collected information about you or provided by you may be retained for as long as it may serve a purpose consistent with the market’s standards and in accordance with the applicable law. 

We confirm that we will not provide your information to third parties, or use third party services to collect your information, unless it is for the sole purpose of improving your experience when using our Services. 

  1. Use of information

We use the collected information about you or that you provide to us for various reasons including operating and maintaining our website, improving and personalizing your experience when using our Services, understanding and analysing your needs to be able to develop and improve our Services, developing new products and services, communicating with you to provide you with customer service and any updates other information relating to our Services. 

  1. Miscellaneous 

Our Services are intended for users who are 18 years of age and older. If you are under the age of 18 or if you believe we might have information about anyone under the age of 18 years old, please contact us. 

Your information will be maintained in our records and will be accessible to our employees, agents and any relevant third party service providers. 

  1. Contact Information 

If you have any questions/comments about this Privacy Policy, please contact us at