We are growth-driven professionals that share a culture & a value system.

COMMUNITY

We are a transparent & respectful community founded on the principles of open communication, integrity, & inclusion. We are community driven & collaborative individuals that believe in the power of positivity, lifelong learners that embrace a growth mindset, & motivated drivers working to catalyze positive result-driven change around us. 

MEMBERS

Ammar Mismar
Innovation & Growth Opportunities Manager
Orange
Dima Hashem
Product Manager - Levant
Hikma Pharmaceuticals
Laith Abbadi
Co-Founder
CRTVAI
Nadine Abdul-Hadi
Head of Wellness Programs
Kun Being
Rula Konquer
Digital Marketing & E-commerce Manager
Unilever
Majdy Miqdady
Co-Founder & COO
Flan

PARTNERS

Our growth-driven partners share our values & offer our members strategic, legal, financial, & technical services.
Technical
Tericsoft is an AI & technology solutions company that builds, consults, & designs customized technology solutions for companies across the world. They focus on creating opportunities & solving problems for their clients, primarily working with startups & SMEs, through technology often acting as an outsourced CTO.
They love diversity within teams & see first hand the innovation that happens from being equal opportunity employers. They opted to join SIRA as partners because they’re very value driven & believe that when they work with other value-driven professionals magic happens.
Legal
Eversheds Sutherland is an innovative law firm that is committed locally & connected globally. With extensive experience with/in a variety of sectors, start-ups, SMEs, private & public sector projects, they provide solid support on corporate transactions, litigation, dispute resolution, arbitration, & regulation.
A law firm that prides itself on being collaborative, creative, professional, inclusive, & open, their values resonate with SIRA’s & are looking to help communities thrive in order to create change in the professional environment.
Strategic
Wonder Media is a savvy boutique social media agency offering bespoke digital marketing solutions such as branding, creative direction, page management, graphic design, photography, videography, advertising & promotions, & community management.
They want to be part of the SIRA community to belong to a community that wants to create, learn, & grow together. Highlighting a goal they would like to accomplish through community, that is, professional innovation.
Financial
Sama Yaish is a driven financial professional with experience working with investment funds, venture capitals, & startups on financial modeling, budgeting, financial analysis, unit economic analysis, valuation, pricing models, strategy & financial alignment, & investment readiness.
When asked why she saw the value in partnering with the SIRA community, she said "I make sure I provide support & create a basis for people to thrive solely on their merit, motivation & eagerness to learn, & this is why I belong at SIRA myself".

TEAM

Ayah B. Saeed
‍Co-founder & Outcome Driver

Expertise: Building, connecting, & optimizing relationships

Patrolling: Outcomes! Finding win-wins for everyone

Superpower: Positivity - enabling those around her  

When not at Sira, will be found scavenging for information & knowledge.

Media & Communications by training & lowkey skincare enthusiast.

LinkedIn | Instagram

Zara M. Najjar
Co-founder & Opportunity Driver

Expertise: Strategic thinking

Patrolling: Opportunity! Creating space for growth & development

Superpower: Sharing knowledge

When not at Sira, will be found dribbling a basketball somewhere.

Mechanical Engineering by training & lowkey history geek.

LinkedIn | Instagram

Lina Shahin
Connection Driver

Expertise: Building community - Fostering belonging

Patrolling: Connection! Creating space for authentic engagement & collaboration

Superpower: Making people feel heard, seen, & valued

When not at Sira, will be found developing financial inclusion.

Operations & Supply Chain Management by training & highkey product geek.

LinkedIn | Instagram

Serena El Haddad
Creative Strategy Driver

Expertise: Building brands - Creative direction

Patrolling: Storytelling! Finding & developing creative solutions for brand stories.

Superpower: Making brands feel authentic & approachable

When not at Sira, will be found DJing.

Interior Architect by training & highkey music geek.

LinkedIn | Instagram

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